The aim of this campaign was to position Evite, a social planning website, as a solution to the challenge of how American adults meet and make new friends.
We ran a survey of 2,000 American adults, asking questions about their different friendship groups and their attitudes towards making friends. The insight gathered enabled us to build a news story around the data. From there, the design team created a fun infographic, highlighting the key stats from the copy and incorporated Evite's brand guidelines, with a video to further illustrate the key findings.
The story generated over 50 pieces of coverage, 1.13 million estimated coverage views and 27 thousand social shares.
The piece landed on top-tier sites like The Independent, Inc. and Ask Men, as well as the New York Post and Yahoo! News. It also landed on Fox News, and a video format of the story spread to a variety of local Fox news stations.
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