Evite was positioned as the solution to a problem Americans could relate to – which allowed the story to spread and earn great coverage.
We ran a survey of 2,000 American adults, then built a piece of news copy around the results. From there, the design team created a fun infographic, highlighting the key stats from the copy and incorporated Evite's brand guidelines, then a video to match.
The story was distributed less than a week ago, but already has 54 pieces of coverage, 1.13 million estimated coverage views and 26.6 thousand social shares. Coverage is off to a great start, and will only continue to increase.
The piece landed on top-tier sites like The Independent, Inc. and Ask Men, as well as the New York Post and Yahoo! News. It also landed on Fox News, and a video format of the story spread to a variety of local Fox news stations.
Check out the story!