We immediately knew the type of news story that would work for ‘I and Love and You’. The employee-owned company are self-proclaimed pet obsessives with a mission to “help all pets live happier, healthier lives”. We had to conduct research into how much pet parents really love their furry friends!
Among the insights gathered from our survey of 2,000 American pet owners, we discovered that one-third claim to prefer their fur babies over their actual children. The perfect attention-grabbing headline and news story was written, with data and key messaging to support the findings.
From there, the 72Point design team created a branded infographic and video to highlight the key stats from the survey and accompany the news story.
The page-ready news copy and visual assets were distributed to the press and soon notched up over 120 pieces of coverage, 10 million estimated coverage views and 13,000 social shares.
The survey-story landed on top-tier news sites like People.com, New York Post, Fox and Yahoo! News, as well as a number of pet sites. A video format of the story spread on USA Today and to a variety of local Fox, CBS, NBC and ABC news stations.
Check out some of the highlights:
New York Post
See more earned media stories about pets!
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