Self Lender

PAY FOR THE JOBS YOU HATE

Self Lender teamed up with 72Point to promote their business as a solution to help Americans improve their financial stability. We drafted a survey-led news story around what it would take for Americans to feel financially sound, and what they would do with their ideal sum of cash.

 
 
 
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Campaign

We conducted a survey of 2,000 American adults to explore their attitudes to work and wages. Our research revealed that If you like, or even love your job — odds are you’d be willing to leave it for a job you hate if the price were right.

 

Results

The story generated over 50 pieces of coverage and 2.8 million coverage views. It landed on top-tier sites like the New York Post, Fox Business, Nasdaq, and the Motley Fool - as well as Yahoo! News and Finance and MSN News and Lifestyle. The Real also did a chat about the piece, and it currently has over 200K views on YouTube. It also landed on a variety of ABC, CBS, and NBC affiliate stations.

 Check out the highlights:

  1. NY POST

  2. YAHOO NEWS

  3. FOOL.COM

  4. FOX BUSINESS

  5. NASDAQ

Interested in media exposure for your brand or client?

Our survey-led news stories deliver extensive earned media coverage, with guaranteed results. Let’s talk.