GREEN MOUNTAIN COFFEE ROASTERS
105 pieces of coverage
13.8 million coverage views
2400 social shares
Our survey story campaign for Green Mountain Coffee Roasters explored America’s unique obsession with all things Pumpkin Spice.
Using the data from our research, our team created an amusing attention-grabbing headline and a news story that packed the perfect punch for the coffee brand.
Our survey of 2,000 Americans revealed that 65% of Thanksgiving hosts will be serving a different dish this year. It also crowned ham (60 percent), chicken (41 percent) and roast beef (37 percent) as the most popular alternatives to turkey.
The new study, conducted by Omaha Steaks, also revealed nearly half (44 percent) of Thanksgiving hosts will be serving a new main dish this year.
COVERAGE: Thanksgiving Fails
We polled 2,000 wine drinkers for a survey story for Jordan Winery. The study found that the average Americans will only start to fully appreciate a good bottle of vino toward the tail end of their 20s, but how they get into it, and what they prefer, varies greatly.
COVERAGE: Wine Awakening
3 Meals a Day
We conducted a OnePoll survey for Farm Rich and found more and more Americans are opting for “snack meals” and smaller regular bites as a common alternative to three meals per day. 86 percent revealed that they have replaced a traditional meal with a “snack meal.”
COVERAGE: 3 Meals a Day
Spice Up Your Life
For our survey story with hot sauce brand El Yucateco, we asked Americans a series of questions about their personality and then split the results by how spicy they prefer their food (none, mild, medium, and hot). The results revealed that it’s not just in the bedroom that spicier palates are more active.