food

 
 

 
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GREEN MOUNTAIN COFFEE ROASTERS

PUMPKIN SPICE

Campaign Highlights:
105 pieces of coverage

13.8 million coverage views

2400 social shares

Our survey story campaign for Green Mountain Coffee Roasters explored America’s unique obsession with all things Pumpkin Spice.

Using the data from our research, our team created an amusing attention-grabbing headline and a news story that packed the perfect punch for the coffee brand.

Coverage:

New York Post
Fox News
Yahoo Lifestyle
Yahoo News
Food and Wine

 
 

 
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OMAHA STEAKS

Thanksgiving Fails

Our survey of 2,000 Americans revealed that 65% of Thanksgiving hosts will be serving a different dish this year. It also crowned ham (60 percent), chicken (41 percent) and roast beef (37 percent) as the most popular alternatives to turkey.

The new study, conducted by Omaha Steaks, also revealed nearly half (44 percent) of Thanksgiving hosts will be serving a new main dish this year.

 
 

COVERAGE: Thanksgiving Fails

TODAY

New York POST

YAHOO

MSN


 
 
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JORDAN WINERY

Wine Awakening

We polled 2,000 wine drinkers for a survey story for Jordan Winery. The study found that the average Americans will only start to fully appreciate a good bottle of vino toward the tail end of their 20s, but how they get into it, and what they prefer, varies greatly.

 
 

COVERAGE: Wine Awakening

YAHOO

THE DRINK BUSINESS

New York POST

BROBIBLE


 
 
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FARMRICH

3 Meals a Day

We conducted a OnePoll survey for Farm Rich and found more and more Americans are opting for “snack meals” and smaller regular bites as a common alternative to three meals per day. 86 percent revealed that they have replaced a traditional meal with a “snack meal.”

 
 

COVERAGE: 3 Meals a Day

Fox News

New York POST

YAHOO

LADDERS


 
 
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EL YUCATECO

Spice Up Your Life

For our survey story with hot sauce brand El Yucateco, we asked Americans a series of questions about their personality and then split the results by how spicy they prefer their food (none, mild, medium, and hot). The results revealed that it’s not just in the bedroom that spicier palates are more active.

 
 

COVERAGE: Spice Up Your Life

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