PETS

 
 

 
I-and-Love-and-You.jpg

“I AND LOVE AND YOU”

PET LOVERS

Campaign highlights:
120 pieces of coverage
10 million coverage views
13,000 social shares

Our survey story for “I and Love and You” explored the relationships Americans have with their pets. One third of the 2,000 pet-owners polled claimed to prefer their fur babies over their actual children! The premium pet food brand also published the survey findings, infographic and video in a blog on their own site, making full use of the campaign assets to drive traffic to their site.

Coverage:
People
USA Today
New York Post
Fox News

 
 

 
wagz.jpg

WAGZ

Favorite Movie Pets

A study of 2,000 Americans revealed our deep love of pets, with 56% claiming that TV and movie pets have positively influenced how they feel about animals in real life… and Scooby Doo is the country’s top dog!

 
 

COVERAGE: Favorite Movie Pets

YAHOO

USA Today

MSN

New York POST


 
 
trusted-housesitters.jpg

Trusted Housesitters

Pet Parents

We asked 2,000 pet owners about the lifestyle impacts and responsibilities that come with owning an animal. The survey revealed that it’s not always just the animals that are kept on a leash.

 
 

COVERAGE: Pet Parents

YAHOO

Fox News

AMAZON

New York POST


 
 
wag.jpg

WAG!

Dog-Eat-Dog Dating

This survey-story campaign for Wag! found that disliking dogs can be a major turn off. More so than not wanting kids, being a bad tipper, and having terrible fashion sense. The survey revealed that 86% of dog owners would break up with their partner if they weren’t into their dog.

 
 

COVERAGE: Dog-Eat-Dog Dating

SF GATE

New York POST

YAHOO

PARADE


 
 
nom-nom-now.jpg

NOMNOMNOW

Pet Resolutions

This OnePoll survey for pet health company NomNomNow, found that 71 percent of pet owners view the new year as a chance to help their pet get healthier. 61% had even made a resolution for their dog or cat.

 
 

COVERAGE: Pet Resolutions

New York POST

YAHOO

USA Today

MSN