“I AND LOVE AND YOU”
120 pieces of coverage
10 million coverage views
13,000 social shares
Our survey story for “I and Love and You” explored the relationships Americans have with their pets. One third of the 2,000 pet-owners polled claimed to prefer their fur babies over their actual children! The premium pet food brand also published the survey findings, infographic and video in a blog on their own site, making full use of the campaign assets to drive traffic to their site.
Favorite Movie Pets
A study of 2,000 Americans revealed our deep love of pets, with 56% claiming that TV and movie pets have positively influenced how they feel about animals in real life… and Scooby Doo is the country’s top dog!
COVERAGE: Favorite Movie Pets
We asked 2,000 pet owners about the lifestyle impacts and responsibilities that come with owning an animal. The survey revealed that it’s not always just the animals that are kept on a leash.
COVERAGE: Pet Parents
This survey-story campaign for Wag! found that disliking dogs can be a major turn off. More so than not wanting kids, being a bad tipper, and having terrible fashion sense. The survey revealed that 86% of dog owners would break up with their partner if they weren’t into their dog.
COVERAGE: Dog-Eat-Dog Dating
This OnePoll survey for pet health company NomNomNow, found that 71 percent of pet owners view the new year as a chance to help their pet get healthier. 61% had even made a resolution for their dog or cat.